Venture 313 is a platform that was built by and for the people of Detroit
Venture 313 provides the capital, coaching and community they need to not just start businesses, but to launch ventures.
Venture 313 comprises a three-year, $10 million commitment to three founding partners: TechTown, Invest Detroit, and Detroit Development Fund. Through Venture 313, these partners will invest $500 to $250,000 into Detroit businesses through a mixture of grant funding and equity-like investments, depending on a business’ size, situation and need. Venture 313 will also provide unique programming and networking opportunities for participating Detroit businesses.
The Challenge →
Venture 313, Detroit’s flagship entrepreneur funding platform, had a bold vision: to democratize access to capital and empower the next generation of founders in the city. However, they lacked a consistent and compelling content strategy that could humanize the work, elevate founder stories, and create emotional buy-in across digital platforms. Their online presence didn’t fully reflect the vibrancy of the communities they served or the real-time momentum happening on the ground. As a result, key audiences — including potential founders, funders, and ecosystem partners — weren’t fully engaging with the brand’s mission or outcomes.
Our Solution →
888 Creative partnered with Venture 313 to craft and execute a content strategy that centered storytelling, visual consistency, and founder visibility. Over the course of the partnership, we:
- Captured real-time storytelling across Venture 313 events, workshops, and activations through cinematic recap videos, founder spotlight interviews, and social-first reels.
- Elevated the brand voice with clean, editorial-style photography that showcased Detroit entrepreneurs in action.
- Built narrative frameworks that tied individual stories to broader economic themes, showcasing how Venture 313’s support creates real generational impact.
- Streamlined content delivery to match the cadence of the initiative — ensuring timely, platform-optimized visuals and messaging across Instagram, LinkedIn, and other channels.
the Impact →
Our content helped reposition Venture 313 from just a funding program to a movement — one rooted in storytelling, access, and Black and Brown entrepreneurial excellence. Tangible outcomes included:
- Increased engagement across social platforms, particularly during major event coverage and founder features.
- Greater founder visibility, leading to media exposure, new partnerships, and stronger community trust.
- Enhanced brand cohesion, making the initiative feel not only local and impactful but also aspirational and investment-worthy.
- Positioned Venture 313 as a thought leader in Detroit’s innovation ecosystem, using content to spark conversation, pride, and participation.
