Ford Philanthropy's mission is to partner with communities to move people forward and upward.
Ford Philanthropy, the global philanthropic arm of Ford Motor Company, co-creates and invests in programs that advance equity, expand access to mobility, and strengthen pathways in education and entrepreneurship. As part of their commitment to community-driven innovation, Ford Philanthropy hosted a flagship gathering at Michigan Central Station.
The Challenge →
Ford Philanthropy sought to capture their event in a way that would extend its impact beyond the walls of Michigan Central Station. They wanted content that not only documented the day but also connected with audiences online—particularly Gen Z and millennial viewers—through platforms like Instagram Reels, TikTok, and YouTube Shorts.
Our Solution →
888 Creative was brought on to deliver a comprehensive event coverage package designed for both immediate buzz and long-term storytelling. Our four-person production team spent a full day on-site to capture every angle of the experience—key moments on stage, behind-the-scenes energy, and authentic attendee interactions.
Deliverables included:
- 8 Hours of Full-Day Coverage with a four-member crew, ensuring multi-perspective capture of the event.
- 12 Short-Form Reels edited in a trend-forward, Gen Z–oriented style to maximize engagement across Instagram, TikTok, and YouTube Shorts.
- Raw B-Roll Video Archive, meticulously organized by subject and theme, providing Ford Philanthropy with a versatile library of footage for future use.
the Impact →
By combining cinematic storytelling with a social-first editing approach, 888 Creative amplified Ford Philanthropy’s community event far beyond its in-person audience. The reels captured the energy and inclusivity of the day while aligning with digital trends, ensuring resonance with younger, digitally native audiences. The B-roll archive gave Ford a lasting content asset for future campaigns and partnerships.
Through this partnership, 888 Creative helped Ford Philanthropy translate a pivotal community gathering into an ongoing digital narrative—strengthening their presence as a global leader in equity and mobility innovation.
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